One Wrong Promise Can Cost the Account. Train Your Team to Sell with Proof.
One quick “yes” to a buyer can create a problem if a license, promotion, product claim, or delivery plan has not been checked. For business owners, that can mean delayed sales, strained relationships, and avoidable risk. Your team needs a way to keep deals moving without making promises they cannot back up.
This course gives food industry brokers practical habits for handling alcohol questions. They’ll learn what to check before discussing labels, tastings, advertising, happy hour promotions, and off-premise sales. When an answer is unclear, they’ll know how to pause, use approved information, and involve the right person.
The result is a team that can answer buyers with more care and confidence. Your brokers can build trust, protect supplier and customer relationships, and help promising opportunities become sound deals. Because a sale is only a win when it holds up after the conversation ends.
Course Goals
✅Help brokers understand the main rules that affect alcohol sales
✅ Build the habit of checking facts before making promises to buyers
✅ Help brokers spot risks in licenses, labels, promotions, tastings, and delivery
✅ Improve how brokers answer buyer questions using approved information
✅Protect customer trust, supplier relationships, and business reputation
✅Give brokers the confidence to pause, verify, and ask for guidance when needed
Course Objectives
By the end of this course, learners will be able to:
✅ Explain why alcohol sales need extra care
✅ Identify when licenses or permits need to be checked
✅ Describe who is responsible for age checks and service decisions
✅ Use approved labels and supplier information to answer product questions
✅ Spot risky claims in sales conversations, ads, and social posts
✅ Check requirements before discussing promotions, tastings, or delivery
✅ Pause, verify, and document answers when rules are unclear
